Toks, Reels, Stories, Pre-roll etc. for your yum social feed
Fresh video / 3D animation / pics from our production studio
Engaging longform YouTube videos
BIG-IMPACT-HOLY-F-broadcast-quality films (“DEVIANT TV”)
Virtual UNREAL ENGINE environments we can see while we shoot
Fully integrated 361-degree campaigns
Platform-perfect and culturally relevant content at scale (“DEVIANT FEED”)
Ground-up creative campaigns that DEVIATE FROM DUH
Repeatable franchise ideas that drive scale
One-time campaign spikes for key moments
Executable tactics that span every freaking channel
Brand architecture to modernize & reposition your brand
👆 Includes purpose, position, logo, visID, tone of voice
Operational roadmaps to drive your brand from deck… to world

Content strategies & social playbooks for OH YEAH creative
Audience & trend insights to make your brand culturally relevant
Marketing strategies to define sources of volume
Media strategy & management, across all relevant channels
Platform & content insights / analytics for X-RAY VISION
Ongoing reporting & optimization & witty Zoom banter
Social listening & trend analysis to ID real-time creative opportunities
Community management & engagement
Influencer programs and partnerships that elevate the brand
Strategy
Content
Contracts
Management
Negotiations

Peep some of the content we’ve created.

Auteur needed to break through the noise to win the attention (and loyalty) of Pinot Noir and Chardonnay lovers…even Burgundy purists.

Not Just a Pump
Medela

Medela has a rare, solid foundation to stand on: facts. Like 11.8% more milk. Clinically-proven comfort. And actual backing from hospitals.

Cans Film Fest
Bumble Bee

What do canned tuna and filmmaking have in common? 180 short films explore

Global Running Day 2025
Brooks Running

Brooks partnered with SD to create a globally coordinated brand-building activation rooted in the power of community and collective energy.

Snack Meal Baby
Bumble Bee

We brought the trio back, but with a twist. This time around, they weren’t singing about lost love.

What Moves You, Moves Us
Brooks Running

A series around three powerful storytelling themes – Advocacy, Love, and Recovery.

JOAND
Joann Fabrics

In a world of cookie-cutter experiences, Joann is showing a new generation how to get crafty.

André Champagne
André

It isn’t real French, and it isn’t real fancy. But André is a staple of broke revelers who barely need a reason. We feel that x1000.

Millennials Kills
Bumble Bee

Millennials are always shaking things up, including the way we see food. Get it? See what we did there?

Making a fleece tie-knot blanket might sound wholesome to you… but to us it’s “getting knotty.”

We sparked sales with the creation of LEINIE FRIDAYS, a newly ownable Summer daypart that inspired people to leave work earl—

We built a digital and physical WALL OF HONOR for American tradespeople and the killer work they’ve done in Red Wing boots.

We all know what 420 means. Our Marco’s work celebrated National Pepperoni Pizza Day in a way stoner culture could get stoked about.

After you pay for a fun trip, you want to make sure you have money left over to actually enjoy it. Aka, “Save on Flights. Spend on Fun.”

Our LOVE YOUR LUNCH AGAIN campaign + toolkit helped Roti drop its modern Mediterranean eatery into markets across America.

The cancer professionals at the U of M healthcare network aren’t just world class researchers. They’re also first class human beings.

Our CONTENTATHON produced 3-sec content for 7 local brands in 1 day, proving that creativity can be liberated by constraints.

Our ZEST FOR LIFE ongoing social content elevated the brand and kicked open the door for new audiences and occasions.

Our fully integrated & exhilarated SHAPE WHAT’S NEXT campaign recruited a whole new generation of creative professionals.