We Deviate from DUH.

 
 
 

Our goal with every piece of content we create is to poke through the clutter and eliminate “bland marketing” by DEVIATING FROM DUH. We evaluate our work by five measures of deviance, the first being the single most important: If nobody pays attention, you might as well be roasting a leg of lamb over your burning marketing dollars. 

 

Are ye duh,
or are ye deviant?

 
Ask yourself these questions about your content
Based on your (hopefully honest) assessment of your brand, your current content scored a:
  • Is it different enough to disrupt?
    Question?
    Does our content poke through the clutter, make people stop and pay attention, inspire them to think about something differently and share it with friends?
    OR
    Is it comfortably dumb?
    Next Question →
  • Does it plant a flag?

    Does our content express an authentic and ownable point of view, one that’s both IN a category but also pushing against that category?
    OR
    Does it say what any brand could say?
    Next Question →
  • Does it address a need?

    Does our content help consumers see a way to make their lives… even the tiniest bit better?
    OR
    Are we talking to ourselves?
    Next Question →
  • Is it culturally relevant?

    Does our content consider timely nuances of our audience demographic, and also broader societal trends and livewires?
    OR
    Is it out of touch with our audience?
    Next Question →
  • Does it drive action?

    Does our content encourage people to check something out, engage in conversation, change their behavior in a way that benefits the brand?
    OR
    Will our audience have zero idea what to do?
    Get Results →
  • 0 out of 5
    Your content is DOGDIRTDUHDUNNODECENTDANGDEVIANT.
    Uh-oh. You are in league with a certain soda brand’s “protest ad.” EVEN WORSE THAN DUH, your content is driving people away and making them want to disengage with the brand. You’re in trouble, but also there’s nowhere to go but up! Call us immediately. It’s probably just blending in, sliding under your audience’s awareness like sad and discolored wallpaper. It doesn’t matter if you “nailed the brief” when your content is….zzzzzzzzzzzzz. We would love to help. It’s maybe, uh, kinda alright, like everybody can clink their red plastic cups together and say “we made a not hateful thing,” but there’s nobody out there who says “wow this really speaks to me.” You can do so much better.. Things that make you go hmmmmm. There’s SOMETHING here. A not-insignificant amount of humans will slow down for a second before they stop thinking about your brand. It’s not bad! But also, not bad is not good. Let’s take you up a notch or two. Now we’re talking. This is fun, or it’s moving, or it’s provocative. You have my attention. Color me engaged. I’m sharing it with my BFF ‘cause I know they’ll relate and it will reinforce that I GET THEM. You’re just the kind of partner SOCIALDEVIANT is seeking. You’ve hit the mountaintop, and the view from up here is breathtaking. We can’t tell you anything that Cannes Lion in your hand hasn’t already. Your content is soooo funny / weird / catchy / thoughtful that I’m dying, I’m crying, I’m MF buying. It’s earned the highest possible approval from a wide audience, and people are sharing it with EVERYONE THEY KNOW. Can we hire you??
    Try again