We Do, So You Can "I Do."

the story

Planning a wedding involves a lot more than picking flowers and saying "I do." There are vendors to coordinate, timelines to build, and approximately ten thousand little decisions standing between getting engaged and getting married.

That's where Wedgewood Weddings & Events comes in.

Social Deviant partnered with Wedgewood to refresh its brand and create a campaign that could introduce more couples to what the company does best. Our strategy focused on the role Wedgewood plays throughout the entire wedding experience: handling the details so couples have the space to actually enjoy it.

From that came a new brand position, We know what it takes to make magic, and a campaign idea that puts simply: We Do, So You Can "I Do."

We introduced the concept with a cinematic hero film, and explored it from different angles through a series of social-first concepts. 365 Days of Engagement Glow gives couples permission to enjoy being engaged. True Stories from the Big Day puts Wedgewood's wedding expertise front and center. Feels Like Yours shows how couples can make a Wedgewood wedding feel personal to them. And the Wedding Planning Survival Guide helps make the entire process a little easier.

All together, the work gives couples a better sense of everything Wedgewood can take off their plate, and what they get back in return: the chance to actually be present for their own wedding.